This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.
Unfortunately, too many of us know of someone whose life has been affected by domestic violence.
Did you know that:
- Domestic violence affects 1 in 4 women in their lifetime (which happens to affect more women than breast cancer, ovarian cancer and lung cancer combined).
- Domestic violence happens more than 145 times in the U.S. each hour.
- On average, three women die every day as a result.
As part of Domestic Violence Awareness Month (October), The Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. Domestic violence is an issue that impacts millions, but few talk about it.
The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the color utilized by domestic violence awareness campaigns. Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
That is why we are joining together to pass the virtual purse across the country so that we can hopefully spark important conversations about domestic violence and empower those impacted by it to start talking about the issue. Domestic violence is tough to talk about. In fact, more than one-third of Americans have never discussed the issue with family or friends and Purple Purse is a way of starting that conversation.
Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
So can you please help me “Pass the Purse” by clicking the link to www.purplepurse.com and entering the virtual purse code 0003 and your zip code into the map.
Why you ask? Every time someone clicks on the purse link and passes the purse by entering the code 0003 (pictured above) into www.purplepurse.com or www.bolsomorado.com, a $5 donation will be triggered from Allstate Foundation to the YWCA for programs that support victims of domestic violence and build financial empowerment. How great is that????
Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need. So let’s join together and pass the virtual purse.
